Having a successful article marketing campaign is something that many new to internet marketing dream about and that many others have seen come true. Creating a successful article marketing campaign is possible but only if you are able to incorporate these 5 key elements into your article marketing campaign. If you miss out on any of these you may be missing out on success.

To have an article marketing campaign for a product or service you are interested in promoting that sees positive results you need to have an audience, knowledge about that audience, and knowledge of that product or service. You also need knowledge of the keywords that can be successful in reaching that market, know how to write an effective article that gets them to take action.

You may think that you have a great product on your hands but it is only as great as the number of people interested in it if your desire is to make sales. You need to find out that there is a market for what you are trying to promote. Any article marketing campaign has to have an audience if it is going to work. Do your research and see how much is sold and how great the demand is.

Now that you have for your article marketing campaign an audience, you have to educate yourself on them. Find out who they are, where they live, where they look for information, and where they shop. Investigate their buying behaviors and look to see what things are working in capturing sales from that group. Make sure that you are able to write in a style that is on their level and will appeal to them.

Knowing about that audience is great but another thing that you need to have to get that article marketing campaign successful is knowledge about that product/service. You are trying to set yourself up as an authority on the matter. You have to accomplish this in order to when not only their trust but their business. You have to know what you are talking about before they really listen to you.

For your article marketing campaign, use a lot of time and energy to find the right keywords. Find out what gets results and what will get you on page one. Your articles aren’t going to be doing any good if the search engines won’t notice them. Find the best keywords and plan on using them.

The most important part of your article writing campaign is the writing of the article. Make sure that you have a title that will get picked up by search engines and will catch the readers attention. Make sure that it answers the key questions that your target market is likely to ask. Keep it short, about 300-500 words, making sure that you meet the minimum word requirements for the directories you wish to be published in.

Also make sure that you ask the reader to do what you want them to do. Have a strong call to action and then you will have likely created a successful article marketing campaign.

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An article marketing blog that will bring you great amounts of success is easy to make if you use it correctly. An article marketing blog is easy to put together but what will make it successful is getting content put on it. Getting content for your blog isn’t enough, though. You have to get traffic for it. For an article marketing blog content is king but what gives that king his power is the traffic that comes to read it. Get the people to your article marketing blog and get them coming back.

Article writing blogs can get their content from many different sources. You can, of course, write all of your content but you can have it written for you as well. That is where hiring a ghost writer can come in handy. There are other sources for content, though.

If you choose to write your own content, first make sure that it uses keywords that will help get it picked up on search engines. As far as finding things to write about, follow top news stories related to your particular industry or product or service. Also consider industry news sources and use social bookmarking services to find out what the hot topics are for the moment and just comment on them. Also consider looking at the hottest websites pertaining to your blog and find out what is drawing the most attention and check out what is generating the most traffic on search engines relating to your field. Follow trends and comment on what you find. Your article marketing blog will be riding a wave of popularity.

Many will make use of PLR articles in their article marketing blogs. You can find affordable articles usually as a group and can make even that stretch by breaking it up into different parts.

Another option that people use is RSS feeds. This is an easy way to get content to your article marketing blog because it is automatically updated with content.

One thing that you always need to be doing is making sure that there is something in the article that is posted that will make it seen by search engines. This is why it is usually best to have some control over what is being posted rather than relying solely on automation. Articles are many times written just for the reader when they should just as much be written for the search engines. Make sure that it is keyword rich so that it will help those looking for information that you have find it.

Another thing that will help generate traffic and help those looking for information find you is to make use of the different article directories. Find those ones that the search engines love and use them. Make sure you read all the rules and that you create the ideal article for their standards. This will help give you links to your article marketing blog and will draw in those people who will keep coming back to your blog weekly or even daily.

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Article Marketing Automation is the answer to all those who do not have the time and energy into making a article marketing campaign work. Article marketing can be incredibly successful as many Internet marketers have witnessed first hand but it can become a long drawn out process that will drive many struggling to find the time needed to get your business off the ground. It could be because you have another job that you are still working but trying to get enough income to allow you to leave. It could be because you want to spend your time with your family or out fishing, reading a book, taking a hike or anything else you would rather do than work. For those who are trying to get a lot of work done in a small window of time, there is Article Marketing Automation.

One of the most frustrating and time consuming parts of undertaking article marketing is placing your article in enough places to get the maximum amount of exposure. Article marketing is easy and cheap to do but is incredibly time consuming trying to get published in all the places you want to be.

This is where Article Marketing Automation comes in and helps you. Article Marketing Automation is a network of independent sites and blogs that have agreed to distribute articles for other Article Marketing Automation network members.

The great thing about this is with the large size of the growing network (at over 2,000 members) you will be getting an increasingly larger number of sites and blogs will be giving you a much larger number of links to your sites.

Article Marketing Automation is not only the most time effective and cost effective way of article marketing around, it is growing naturally. It is capable of getting you ranked on the first page within just about 3 weeks (and they provide training to accomplish this). It will not only distribute your articles widely, it will give you relevant content for your own websites and blogs.

How Article Marketing Automation works is after you have either written an article or had one written for you, you submit it to the Article Marketing Automation network…and that’s it. It’s nothing complicated, just that simple. What happens next is your article will be distributed to relevant sites giving you exposure, links, and building your authority and traffic.

Article Marketing Automation comes with training on how best to utilize the network and get the most out of your efforts. They will show you how you can see dramatic increases in your ranking over the next two and three months. They want you to be successful. They need you to be successful for this network to work The more success you encounter, the more others will encounter as well.

Article marketing is a great and easy way to break into Internet marketing and to get yourself that independence you not only crave but deserve. Article Marketing Automation will give you more chances at success in a quicker time-frame and will give you a large network of people to help you make it to the top.

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What is article marketing? One of the most important aspects of growing any business is branding it, which is creating a name and reputation for it. It is building your reputation and is how you are known. Article marketing is using articles to identify yourself and to help create an image that future customers can identify with and know that you are someone that they want to do business with now and in the future.

Four things that successful branding will incorporate:

1.Name- it has to be recognizable

2.Image- it has to be respectable and appealing

3.Promise- you have to tell them that you can help them

4.Motivation- they have to be motivated to work with you

Name:

The name in online marketing has to be something that is recognizable, memorable, and will stand out. The strategies used in giving yourself a name will different because it will most likely be incorporated into your URL in some way. It has to be easy to remember, which means most likely short. It has to stick to the person’s mind so it needs to be unique and memorable. It has to be easy to spell so it can be typed into an address bar.

It has to be associated with your key benefit. The name also has to have a relatively generic name in it so it can be readily associated with your product or service, just make sure that it has a unique twist…preferably not with the spelling. Article branding will allow you plenty of opportunities to get your name out there by repeating that name throughout your article. This will help those reading it and others you write associate your name with the topic.

Image:

The image you convey has to be appealing to the consumer. They have to want to do business with you. They have to feel good about it. You need to approach this from a couple different fronts. You have to make things appealing to the eye and to the mind and one or both of these have to come to the consumer’s mind.

When you are able, use graphics or logo’s that will catch the eye and that will help you stick in the person’s eye. Also try to present an image that says you can be trusted and respected. Article branding will help you accomplish this in the way you write and the amount of knowledge that you convey. If you set yourself up as a reliable source of information and an authority on the subject through your articles, it will go a long way in helping your image.

Promise and Motiviation:

You have to let the consumer know that you intend on helping them and that you can meet their needs. Article branding will help you establish this because in your articles you are going to be letting them know that you can help them and that it is your desire to meet their needs.

Establishing your brand can be one of the most difficult things for any business to do and many live and die by how well they brand themselves. Large companies give themselves giant budgets to help establish their brand but the Internet levels the playing field. Branding your online entity can be done very inexpensively and efficiently by making use of article writing and article branding.

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If you are interested in starting a business, or taking over one, you face a daunting task that carries a level of risk and excitement not possible in the ‘employee’ world.

If the financial independence of self-employment appeals to you – no boss, no income limits as to time and wage, and the ability to let your personal drive determine your compensation – then you will no doubt be eagerly going over the many options available to release you from your current job.

However, the rush of financial excitement must be tempered by the necessary cost of time, money and effort in properly setting yourself up independently.

Despite income claims made by business opportunity companies, or competing businesses, you must be ready to accept the reality of not seeing personal income for several months – or even years.

Starting a self-employed business on the side, while keeping regular employment as your financial security, is a wise method of ensuring your income.

Another option is to have substantial savings that permit you the freedom to pursue your dreams unencumbered with other employment. However, the savings must also be capable of carrying the costs of developing a business along with providing for your material needs.

Do you also recognize the time that is required in starting your own business? In some ways it is almost unnecessary to bring up the point since your passion will likely drive you to spend many hours in your pursuits. If you have other obligations; family, job, social etc. then you will have to consider if you CAN devote the time needed to get your business off the ground.

Having discussed both money and time, you must recognize that there is much more effort extended BEFORE a business is profitable than at any other time in your business. Yes, once you are getting work and are satisfied with the income level you may be very busy indeed but you will then be compensated for it. When you are still cultivating your business – marketing, doing free jobs, searching for clients and customers – you may not be seeing any income, or a very meager one, which makes your EFFORTS seem immense.

Do not falter! If you come to the point when you are working your hardest and doing everything your business requires but still not seeing monetary results, you may hit a psychological wall. This is where truly entrepreneurial individuals see an obstacle to overcome as opposed to a dead-end to their hard work. Passion for their work and the strong desire to work for themselves overcomes any perceived barriers and moves them to keep going and ultimately becoming very successful.

By persevering you will certainly see the fine fruits of your labors and prove to yourself and others that the benefits of self-employment far outweigh the mediocre status quo of the typical worker’s daily grind.

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1. Contact the websites you are currently linked to to optimize the links. Ask them to change the “click here” to another anchor text containing relevant keywords since the anchor text encourages people to click the ad.

2. Monitor the websites 404 statistics. Keep track of the links that are old or misspelled URLs. Google has a great tool for tracking URLs and links.

3. Create a “link to us” link on your website. This provides information for others to link to your site including anchors, URLs, and logos. Keep this page updated with current information and additional links.

4. Use spell check and grammar checker to correct any errors. The users will notice when you have errors in your links, pages, and content.

5. Search the internet for other sites that mention your website but are not linked to your site. Contact them to have them link your site.

6. Post comments on blogs with a link to your site in your signature line. When you add comments that are relevant and informational you will build traffic.

7. Make sure your navigation is spiderable by the search engines. Use anchor text or image text to increase the search engine results.

8. Use a sitemap on your website. Link all the pages on each page with the sitemap for a user friendly site.

9. Link your site to relevant topics on other websites. Link to the important pages on the site.

10. Link to sites with high search engine rankings. They will drive traffic to your site.

11. Check on the sites your competitors are using. Get the same links to add to your site.

12. Post comments from clients that are positive to add the trust and interest of future clients.

13. Create a free eBook containing your expertise or niche. Offer the eBook as a gift for people viewing your site who provide their personal contact information.

14. Teach an online seminar regarding your expertise. You should be considered an expert in your field and will attract people to the webinar. Post announcements of the seminar.

15. Use Google AdWord’s content to build your network with other sites with relevant products and content.

16. Join an affiliate program that promotes and sells the same type of product. Add links to your website.

17. Add a “donate to charity” link to your site. Describe the charity and how you donate the proceeds received. Pick a charity that people are willing to donate.

18. Submit your URL to social media sites to promote your products and services. Make sure the sites have quality services and products offered on their sites.

When you utilize these strategies to your website you will begin to see profits from the increased traffic.

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When you make the decision to earn income from the internet you will need to go through a set up process to be ready for business.

Following are the basic steps in setting up for home business success.

1. Attitude

The key to your business success is your attitude.

Treat your business like a business.

This is critical whether you are working part-time or full-time. One of my colleagues is a mother who works from home around her family. She has always put her family first whilst at the same time developing her business. She says, “I work part-time, but I have a full-time attitude.”

Put another way, “If you have a hobby attitude you will have a hobby income, if you have a business attitude you will have a business income.”

You can be successful working part-time and you can be successful working full-time but it is highly unlikely that you will be successful working in your “spare time”.

2. Working Environment

A space that you can call your own, free from distractions for your scheduled time.

A comfortable chair and organized desk.

Stationery supplies as required. For example:

– pens

– highlighters

– stapler

– hole punch

– sticky tape

– note book(s)

– a simple filing system

– ring binders

– manilla folders

Consider the value of a broadband connection. Your time is valuable and a broadband connection can allow you to get more done in a given time frame.

3. Schedule

Develop a schedule that works for you, your family (or “significant others”) and your business. When you allot a block of time for work then use that time for work. Equally important is to schedule time for your other commitments – family time, self education ( reading, listening and viewing), “health time” (exercise, cooking and eating), and leisure time. During these other times don’t work. After all if one of the reasons to work from home is to spend more time with your family then you don’t want your working at home time to consume your family time.

You are working for yourself and your schedule (by your choice) is your “boss”. When you have people calling you or dropping around unexpectedly or maybe out-of-town visitors may want to catch up with you then you need to make a choice. Are you committed to your own business success? What will be your choice in these situations? Only you can decide what is important to you.

In a family environment you may need to negotiate with your partner and children to have your business time agreed upon, during which you will not be interrupted. Put this schedule prominently somewhere so all family members are aware of your work schedule.

4. Describe Your Business

Be able to describe your business concisely; a powerful one or two sentence description that someone can repeat in describing your business to others. A unique and memorable tag line can also be invaluable for promoting your business.

5. Know Your Product or Service

Once you have selected your product or service to sell, it may or may not be something that you use yourself but you need to know your product intimately. If you are selling ebooks then know the content and its value. If you are selling software then use it know it “inside out”. You will develop a reputation of providing quality information and because of your product knowledge you can become the preferred supplier.

It is not practical to use certain products (for example a woman may choose to sell man’s shoes or vice versa) in which case the seller won’t be a product user, however the seller can still know the benefits and features of the product intimately.

6. Administration

Use good record keeping practices.

This may involve a consultation with a tax advisor who can let you know about the optimal way to set up your financial records and what records need to be kept. Your advisor will also recommend record keeping systems and you can find out what software may simplify this aspect of your business. Additionally your obtain advice on the best arrangement for your bank accounts. You will most likely be advised to have a separate bank account.

You will also need to keep track of your various logins, usernames and passwords. A very handy little software tool for this is Treepad available as either the free Lite version (without password protection) or the commercial Plus or Biz versions. http://www.treepad.com

There are other useful tools for this also from a simple paper notebook to free and commercial password keepers. One popular solution is Roboform that will remember your login details and can automatically fill out your login and other registration forms. http://www.roboform.com

7. Computer Protection

Your computer is the lifeline to your business dealings and must be protected including the data that is stored.

You need a virus scanner, personal firewall, anti-spyware and anti-adware and preferably an email scanner with the ability to delete suspect of spam email from the server before it is downloaded to your computer.

Some suggestions are:

AVG Anti-Virus: http://www.grisoft.com

Spybot S&D: http://www.safer-networking.org

Microsoft Anti-Spyware:

http://www.microsoft.com/athome/security/spyware/software/default.mspx

Adaware: http://www.lavasoft.com/

Mailwasher Email Scanner: http://www.mailwasher.net

8. A Domain Name

You will most likely need a domain name for your business and one cost effective registrar is GoDaddy, http://www.godaddy.com.

9. Payment Processing

You will need a way to process credit cards; that may be using services such as:

– PayPal https://www.paypal.com

– Storm Pay http://www.stormpay.com

– 2 Checkout http://www.2checkout.com

– Clickbank http://www.clickbank.com or others.

This is the most economical way to get started. Once your business picks up you may need to look into your own merchant account for credit card transactions.

Consideration may also be given to other forms of online currency such as eGold http://www.egold.com

10. Email accounts

Once you have your own domain you can use an associated email account. This can further assist in the promotion of your business and promotes a more professional business image.

As a final comment on continuing in your internet business, conduct your business ethically, provide extraordinary service and be proud to put your name to the products or services that you are selling and you will be on track to developing a sustainable long term internet business.

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Everyone wants traffic to their website. It is not always easy to get more people to visit your site. There are ways to generate the desired traffic. It takes being creative and innovative sometimes; yet here are several ideas that will help.

1. Use Flickr. Social photo sharing drives people to your website. Add good tags to the photos so they attract the members on the site. Write a post in your blog and add the link to the Flickr site. The two sites will work in unison to draw traffic to your site.

2. Join a social bookmarking site. Share your favorite sites with other people sharing the same interests. Include your website. The social sites are like a specific search engine for many people. Add the bookmarks to your blog site to increase your internet traffic. Add interesting links to relevant products that the users are searching for. The more interesting links you have bookmarked the larger your following will become.

3. Start blogging. Join several sites where you comment on the blog posts. Add your URL with posting. Keep in mind you are commenting on your posts so remain focused on the topic since you do not want your posting to be deleted or considered as spam. You want to appear knowledgeable and someone others can trust.

4. Use forum signatures for promotion of your site with a live link. Use topics with great information and link them back to your sties. The more information you provide the readers the more they will rely on you for your new information. They will return repeatedly to read what you are posting.

5. Add widgets, themes, and extension to your site. There are many free additions that will enhance your site. Make your site interesting rather than the typical boring website. Make your site user friendly and exciting. Users want to see and experience new things, give it to them with your site.

6. Use your friends to know your business and have them help spread the word about your website. They can use their personal blogs, websites, and contacts to increase your website traffic.

7. Use industry specific sites to add links and networks with by contacting the websites. Many are willing to join the cause to help your build your website traffic.

8. Expand your exposure by adding podcasts to your site. Include audio and video that is interesting and intriguing.

9. Submit your feed to blog site directories. The feed will drive traffic from another site to your site.

Last but not least:

10. Submit articles to article directories, using the resource box to drive traffic to your site and establish strong backlinks to your site; for the Search Engines.

When you do your traffic building, it is not really about the traffic but offering what the readers want. When you reach out to them with information and products you service a valuable purpose.

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Oct
13

The Importance of Selling

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Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong – nearly every household will have at least one computer in the US, and most even have two or three desktops!

This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson. Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital to have a compelling salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.

A good salesletter will first catch the attention of the reader by resonating with the reader’s needs and desires. That’s why you often see headlines such as “Have you ever felt…” or “Does … sound familiar”? They work because they empathize with the reader’s needs, problems or desires. The Internet is like a very busy freeway and everyone’s in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.

Once you’ve obtained your reader’s attention, you want to spend the first few paragraphs on telling your story – how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking “he’s one of us”, you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.

Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying “this gizmo cures headaches”, say “this gizmo can relieve your headaches”. Make it relevant to the reader.

Then, write a paragraph or two on how the reader’s life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.

Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it “click the Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs.

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As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.

The Internet is a level playing field for every Internet marketer and merchant out there. The sheer connectivity means that you can reach every individual in the world. You are not limited by geographic constraints and anyone can be your customer or client.

This is precisely why you should overdeliver. When every competitor of yours has access to everyone in the market, your only way of winning the battle is to overdeliver, again and again. When you overdeliver, you present yourself as a person with the customer’s interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Overdelivering is simply your only way to differentiate yourself from your competitors.

You can start overdelivering by providing superb support for your customers. How many times have you been turned away with rude answers when asking about a certain product you purchased? Compare that with the number of times you have been provided very good service, as if you’re being helped by a personal friend. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers and answering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.

When you provide excellent customer support, you’re already ahead of most of your competitors. Take it a step further and think: in what other ways can you over deliver to your customers?

One very good way is to give your customers a pleasant surprise when they make a purchase from you. For example, if a customer buys your cooking utensils, you might throw in a bonus recipe book for them. However, do not use the bonus as an incentive for the customer to buy your products. Your products must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element; you must not announce it in the product catalogue.

The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday, be it Christmas, New Year, Easter, even Chinese New Year! Your customer will again remember you as a friend, not a business associate, and will favour you above other merchants because of the warm relationship.

So, remember to start overdelivering today!

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