A black hat SEO is an unethical way for a person to get their website to appear higher on search engines. These blackhat SEO’s will usually follow the following characteristics.

First of all and most important it breaks the search engine rules and regulations. Second it will create a bad user experience. Finally it will unethically present content in both visual and non visual to the search engine web crawlers.

Black hat SEO’s at one time were legal but after too many people began to overuse it and therefore it became frowned on by Search engines. Now if you are caught using Black Hat SEO’s it may be a short term solution to a problem but it will also get you penalized from the search engine.

These penalties for using a black hat SEO can be harsh and include but not limited to banning from all search engines. There are ways to avoid creating a black hat website and if you follow them correctly will save you a lot of problems in the future.

1. Be careful to not stuff your keywords

-Using a lot of keywords in your site and nothing else will get you in hot water with the search engines. You need to learn how to place your keywords properly to avoid this. If you fluff your articles with a lot of keywords yes, it will increase your chances of ranking higher on the search engine but only temporarily.

2. Avoid using invisible text

-Invisible text consists of putting keywords into your site in white with a white background. This invisible text is hidden from the customer but will attract the web crawler to rank your search engine higher. This is not a good practice as it results in a black hat SEO and will get you banned from the search engines.

3. Do not use doorway pages

-A doorway page is literally just a fake page that is used to attract the web crawlers. The customers themselves will never see this page. This doorway will trick the web crawler to rank your business higher but again, this will only be temporary.

As you can see black hat SEO’s do sound tempting but a person must know the consequences from using them which at times can be very harsh. They only help you temporarily but will cause you bigger problems for a long time to come. They will help you get higher rankings in the search engines but they are very unethical.

If you wish to run a legitimate business you need to avoid black hat SEO’s because they will taint your company in the long run. Run your business right and do not fall into the unethical practice of running a black hat SEO website.

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SEO’s are an important online business technique and it is not only for big businesses as common believe. Any business large or small can use an SEO to promote their business website. Knowing how to implement an SEO into your small business is an important thing to learn.

Researching is an important part of creating your Search Engine Optimization. Just like anything in life without proper research your small business SEO site can and probably will fail. Start your research process by writing your goals down as what you expect to get out of your website. While writing down your goals begin to think about your keywords.

Keywords are very important in size of internet business site. Once you have your goals written down review them. As you review them pull out words that stand out to you. These can be the starts of the keyword phase. Start writing other keywords down keeping your visitor as well as common words in mind. If you come up with an unusual word and still wish to use it, use it sparingly. Usually web site creators advise you against using unusual words as key words.

Next you will want to research your competition. Pay attention to the key words that they use to gain the traffic. Try to avoid using these but you are able to create similar ones. The more you do not copy your competitors the better chance you have of rising above them in the search engine. Finally in your website research process, consider your design. For a small business you need to be sure that your design will attract customers. A simple design that does not contain a lot of graphics is most often recommended.

Even though research is the most important aspect of creating a small business SEO site there are a few other tips you can consider. First of all and probably the most important is make sure your keyword is in your title. This way the web crawlers can attach themselves to the title. Also your keyword should appear throughout the content of your site. Be advised though not to go overboard. If you do you may fall into the unethical SEO called black hat. Also make sure your Meta tags are placed in the appropriate places. Meta tags are slowly losing their popularity in the last year so it’s your choice if you choose to use them or not.

No matter what your business size, an effective SEO website is important. The more user friendly and attractive the companies make their websites, especially small businesses, the more visitors will come. Also you need to be aware of keywords. The more keywords you can use without over doing it the better you are.

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Nov
24

Creating A Great SEO Website

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When you are first starting out in a business and you create your very first website it can be a difficult task, especially if you want your website to be noticed. The key to getting your new website noticed is by making your site SEO friendly. SEO simply means Search Engine Optimization and is the way that search engines such as Google look for keywords within your website to produce results.

In order for your website to be at the top of the search engine list you need to provide as many keywords as possible that the web crawlers can attach themselves onto. Here are 5 simple steps that you can create a SEO to get you great results.

1. Be creative in your Keyword research

-This is the number one most important rule in building an SEO Friendly website. Before creating your keywords, search through the search engines and see what words your competition is using. You will also need to make sure that your keywords are unique to your business. If you are still unsure of what keywords you should use for your business there are sites available to assist you, like Word Tracker for example.

2. Make your site easy to use

-Make sure both people and search engines can use your site easily. The best way to achieve this is to plan your site before you build it. When you do this be sure you have included plenty of vital sitemaps which should be in HTML as well as XML format.

3. Be sure that your content for your site is relevant

-The content of your website is the second most important part of creating a successful SEO. Your content should pertain to the title, description, and tags. This will allow you to control where in the list your site will appear. The better your content the higher you appear.

4. Make sure you add key rich keywords and tags

-To assure that you rank high on the search engine list you need to make sure your keywords appear in the title pages, description, and keyword tags. You need to be sure that the content of your body contains keywords.

5. Make sure each page of your site is unique

-It is very important to avoid using duplicate information on all of the pages of your site. Make sure each page has its own title but also keep your keywords in the title. Add new pages frequently to target new members. Also be sure to keep an eye on your competition to keep your pages updated to keep you above them.

Creating an SEO friendly website can be difficult and confusing. If you follow these few simple steps you will have your website up and SEO friendly in no time.

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Nov
22

Creating A Blog

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If you have been thinking that creating a blog would be fun, and maybe even profitable, but you just don’t where to start, I can help. Setting up your new blog is not difficult at all, even if you are an absolute beginner. The simple steps to take can be learned and completed by most people in a few hours time.

Here are some key points you need to keep in mind before you jump in feet first:

1. The first thing you’ll want to give some thought to is what will be the topic of your blog? Are you going to share some of your expertise on one of your hobbies? Are you going to use your blog as a way to keep in touch with family and friends? Or are you going to use your blog to build an online business? This step is crucial in determining several other factors related to your blog.

For example, if you are building a blog to share your expertise or keep in touch with family, you can probably just stick with the many free blogging platforms around such as Blogger.com, WordPress.com, Squidoo.com, Hubpages.com, etc. There is really no need for a ‘personal blogger’ to invest in their own domain name and hosting account, of course you can if you want, but you don’t really need to.

If, on the other hand, your blog is going to be for business and you are setting it up with the sole purpose of making an income online than you need to invest in a domain name and hosting account. Think of it like this: you wouldn’t open a fast food franchise in someone else’s building would you? You would at least need to have a contract stating that you were renting the space and therefore you could control, to a degree, what you did with that space. The internet is no different. When you own your domain name and you have your blog hosted it’s the same as owning some real estate online. This is important for the long term success of your business, this is also the biggest mistake many newbies make.

2. The second most important thing you need to consider, especially if you’re setting up a business, is to choose the topic of your blog. This topic, or niche, will largely determine whether or not you succeed online. Too many people just jump into a niche because they like it without having spent time researching whether or not it’s a viable market for them to make money in.

One of the best gauges of a good niche market is how many people are buying products related to that market? No matter how many people might like a certain niche, do they actually spend money on it? You can use free tools to determine this such as Amazon.com and the Google Keyword tools. Take some time to find a good niche market and the majority of your work will be done.

3. And last, pick the theme that you want for your blog. You can find hundreds of themes for free. Just pick a style that works for the subject of your blog. If you are building a business blog you may also want to install some plugins that will increase the functionality of your blog. A plugin is similar in concept to an app for a smart phone, it’s just a small software program that will enable you do to more things with your blog. There are thousands of plugins available and most of them are free.

These tips will help you when you are creating a blog, no matter what type of blog you are putting together. Most of all, enjoy yourself, blogging really is fun.

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Creating an SEO can be very confusing as well as complicated. If your SEO is not created properly, you will not get recognized as much in the search engines. Avoiding some of the more common mistakes can help you get noticed and possibly even get your internet marketing at the top of the list.

1. Avoid targeting the wrong keywords

-This is the most common SEO mistake that is even made by the experts. This usually occurs when you are trying to create more descriptive keywords that describe your website but the words you use are not the words that most people search for. You need to be sure to choose the correct SEO keywords as it is one of the most important factors in creating your SEO. You can either make or, worse yet, break your SEO campaign by this one simple mistake. There are software tools available that can help you create your keywords. One of the most popular is Website Keyword suggestion.

2. Do not ignore your title tag

-Leaving out your title tag is another common mistake that is also made by the experts. This is the most important area of your SEO to have your keyword. This will show up as the title of your website in the search engines.

3. Using a flash website that does not contain HTML

-A flash website may appear appealing to you but it is not appealing to users, or even search engines for that matter. If you still prefer to use a flash website be sure that you include an HTML version of the site.

4. Using Java Script Menus

-Search engines do not recognize Java Scripts and therefore should be left out. If you do happen to have certain portions of your website that do contain Java Script you will want to create a site map.

5. Do not forget Consistency and Maintenance

-Against popular belief you cannot create an SEO and forget about it as it will not last forever. If you want your website to continue to be popular you will need to provide both consistency and maintenance regularly. One important aspect of this is keeping an eye on your competition and changing your keywords accordingly.

6. Do not concentrate too much on your Meta Tags

-Meta tags are becoming a thing of the past and therefore it is better to begin leaving them out for best results.

7. Do not use only images for your headline

-Search engines do not primarily search for images so avoid these at all costs. If you still wish to use an image as a headline be sure to add keywords to your title as well. This will improve your chances of having your site noticed.

8. Do not ignore your URL’s

-If you have a URL in your title you will then have an edge over your competitors. This is often left out but is a great way to get your site seen by more people as it ranks higher in the search engine.

9. Avoid backlink spamming

-Make sure your backlinks are of quality and not just spam as a way to add more keywords. This will only lose your search engine rank.

10. Avoid having a lack of related keywords in your content

-The more related keywords you have in your content the higher on the search engine you will appear. Make sure though that you place them only in places that will make sense. You can even bold or highlight them to make them stick out. If you do this you will improve your rank on the search engine.

Realizing these simple but common mistakes and how to correct them can help you create an awesome and well noticed SEO.

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Nov
16

Choosing Your Keywords Carefully

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When creating an SEO website, keywords are one of the most important parts to creating a site that ranks high on the search engine. The keyword is what the web crawlers attach on to and use to show your business on the search engines. Although keywords are the most important component to any SEO website it is the one that is most often neglected or used in the wrong manner. There a few things that you can do to make your keywords work and stand out.

1. Your target audience

-Who will your target audience be? Think about your website and the type of people you wish to attract. Also you will need to decide what the primary purpose of your website will be. Both of these will come in handy when creating your keywords in your SEO. They will also become one of the most important factors to consider.

2. Make a list

-Write down a few words that you think people might type into a search engine. Make sure these words relate to your business. Be creative when you are making your list. The more keywords you come up with the better off you will be when you begin to create your SEO website. There is software that is available that will aide you in creating your keyword list. Also when you are creating your keyword list think back to rule number one and consider your audience and the purpose of your site.

3. Think about the pages

-Think about the pages that you will be using in your SEO site. Each page will need its own distinct three to four word title or phrase that is related to your site. As you create your page titles you will need to include the title of your site as well somewhere in the tag.

4. Using your keywordsYour keywords need to be used throughout each page of your site. These keywords need to be put in sensible places to prevent a black hat SEO. A black hat SEO is unethical and can get you banned from search engines.

5. Be creative

-It definitely takes a lot of work to create your keywords but well worth it in the long run. The better your keywords, and the more creative, the better your search results to visitors will be. So being creative is a very important tool.

There are some additional tips that can be used when creating your keywords for your SEO site. First of all yes it is important to be creative but you will also need to be choosy at the same time. Second is to check out your competition. Try not to choose words that might appear to be too competitive and therefore will lower your rankings on the search engines.

Finally if you wish to use any unusual keywords on your SEO site use them sparingly. If it is an unusual word then the possibility of it being searched is very low. If you remember to be creative and persistent you will have a great SEO site in no time.

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You want to increase the traffic to your site. The method widely used with great results is using the search engines rankings that improve your chances of targeting the audience for your site. Here is the process you can use to drive traffic to your site.

Choose your topic. You can get ideas from newsletters, competitors, books, magazines, and newspapers.

Research keywords that relate to your topic. Think about the keywords internet users will be entering into the search engines and any different meanings for the words that may be used. Expand your vocabulary in this step. Use this free source to locate keywords https://adwords.google.com/select/KeywordTool.

You can use variations of words and phrases at this site to see how the search engines have presented results from the prior month. Your results will also show the bidding price for the keywords and phrases.

Research the competition by using the search engines to locate their sites. Study the top ten listed to see how they created their website. Use their techniques to improve your site.

Start writing your article. You have the keywords to include in the content. Use the different variations that search engines love to see in all websites and articles. Add some affiliate links in the article to promote your product and generate traffic.

Build your webpages. You have the written content with the relevant keywords and phrases. You know you will have traffic based on your research. Remember to add some of the techniques and content you viewed on your competitor’s site. If it is working for them it will work for you too.

Use the keywords within the titles of the different webpages. Put key phrased for ALT tags in the site. Add your article as a page on the site. Add images of the product to entice the interest of the readers. Show them what you have to offer. Link to other sites. Use quality links from sites with a high search engine ranking to boost the traffic to your site.

After you have completed the first page, you can build ten more pages with ease. Use the same technique from the original page as a template. You have been able to use the right methods on the first page by thorough research so finish the high quality website with confidence.

When you have a high quality website filled with interesting facts, contents, images, and links, you have become a site Google will recognize. You will achieve high rankings over time based on your hard work and efforts.

Now you will see the traffic gradually come to your website. It takes time for the search engines to see your site so be patience with the new website.

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Nov
12

Blogging For Profit

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More and more people are coming to realize the enormous potential of blogging. The search engines love fresh content and since blogs are updated frequently they give the search engines what they want, in return the blogs get a high rank in the search engines which results in a lot of free traffic, everyone wins. If you want to start blogging for profit there are a few basics that you need to keep in mind to get the most out of this potential.

Here are a few points to keep in mind as you set up your online blogging business:

1. There’s always varying opinions on what makes the best blog platform, the two top contenders are WordPress.com and Blogger.com. Most internet marketers I know recommend WordPress. It doesn’t matter too much which one you choose, just find the software that you feel the most comfortable using.

2. Stay away from using the free WordPress or Blogger services. I know when you’re just starting out you might not have a lot of money, but this is not the place you want to cut corners. Why? Because if you use the free services you don’t own anything, you have to abide by the terms of service (TOS) of whichever site you are using and these TOS can change often. If you have a profitable site that is getting a lot of traffic and the company updates it’s TOS and you’re no longer compliant, your blog will be gone. No discussion, no warning, just gone. While that doesn’t happen too often it is a risk you shouldn’t take.

Buying a domain name can be as cheap as $6.50, for that amount you will own that domain for at least one year, you will also have the option of renewing it after the year is over for the same amount. A hosting account can be as cheap as $9 a month. Both of these combined are a very minimal expense but you will actually own something, it’s worth the investment.

3. If you want to monetize your blog so that you can make money there are several ways you can go, two of the most popular are Google Adsense and affiliate marketing. Google Adsense is a system that you can sign up for, it’s free, that will place ads on your blog that relate to the topic of your blog. Whenever one of your visitors clicks on an ad you will earn a commission. This isn’t going to be a huge revenue stream, but you can make some easy money just doing what you’re already doing.

Affiliate marketing is when you promote a product or service on your website with a link to a purchase page. The link has your unique affiliate ID embedded in it so when a purchase is made from that link you will earn a commission. Many marketers believe that combining these two types of income streams is the best way to go.

Blogging for profit is one of the easiest, yet most profitable ways, to start an online business. You can learn the basics in just a few days and be making some money in no time.

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Having your own blog is definitely a very popular thing to do now, probably because it’s just so easy to start a blog and there are even ways you can make money from your blog. If you’re just starting out and you need a little blogging advice, there are many online forums that you can join and ask questions of other more experienced members. If you want a very quick overview, keep reading…

One thing for you to realize, is that you can start a blog for free. Two of the most popular blog formats are WordPress.com and Blogger .com. You will have a wide variety of themes, the overall look of your site, to choose from with either format. You can have it hosted for free or you can buy your own domain name and set up a hosting account so that you actually own your blog site. This is the preferred method if you want to make money with your blog since you don’t actually own anything with the free methods.

The next thing you will need to consider is what are you going to blog about? Do you just want to set up a personal blog so you can share your travel or family stories with friends and family around the world, do you want to share gardening tips, etc? It can be whatever you want it to be you just have to decide.

Just remember that if you want to use your blog to start a business, you will need to spend a little more time and find a profitable niche market instead of just setting up a blog about something you love to do. In order to make money with your blog you have to make sure that there are enough other people who are willing to spend money on the niche you pick.

Whether your blog is a personal blog or a business blog, you can still make money by adding some ads to your blog. To do this simply sign up to Google Adsense, they will place ads on your blog related to the topic of your blog. Whenever someone clicks on one of the ads you’ll get paid a commission. The amount of money you make won’t be a lot, but what the heck, if you’re just blogging for fun anyway making a little extra money every month is just gravy!

Another thing to keep in mind, again this advice will pertain to any type of blog whether it’s a personal or business blog, is to make sure that you stay on topic with your blog readers. If your blog is about gardening you don’t want to start writing about sewing for example. While it is ok to write the occasional post on something a little off topic, don’t make it a habit. Remember, people will come back to your blog over and over again because they are interested in the topic of your blog. If they are reading a blog about gardening then they want to read about gardening. Give your readers what they want.

By following this simple blogging advice you can be be up and ready to blog in no time. It’s a fun way to express your opinion, make some money, share your knowledge, or just have fun.

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Nov
08

Blogging Advice

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If you’re like so many other people who’ve gotten the ‘blogging bug’, congratulations, you’re in for a lot of fun! People start their own blogs for many reasons, sometimes they just want to be able to share their life with family and friends far away, sometimes they like sharing their knowledge about one of their hobbies, and sometimes they want to make money. Whatever your reason for starting a blog, you’re going to want to start off on the right foot and get some great blogging advice, and that’s where this article can help.

Blogging isn’t a difficult thing to learn, as a matter of fact, most people can easily learn all they need to know in an hour or so. Here are some key points to keep in mind as you begin your online blogging adventure:

1. You can start your own blog for free. There are many blogging platforms that will host your blog for you for no charge, WordPress.com and Blogger.com are two of the most popular. Even with the free versions, you’ll still have access to hundreds of different designs, or themes, that you can use for your blog. You can also use plugins and widgets, basically just like apps for a smart phone, that will allow you to do many different things with your blog, these are usually also free.

2. The topic of your blog should be based on two major considerations: what do you love and whether or not you want to use your blog to start an online business. Sometimes these two things will overlap, your business blog can be about something that you love. Other times you won’t be able to make money with your hobby because there just aren’t enough other people who love that topic enough to pay for products related to it.

3. When you start your blog, especially a business blog, you will want people to return frequently and read your new posts. In order to keep them coming back you’ll want to make sure that you make your posts and the other information on your blog related to the topic of your blog. For example, if your blog is about gardening you really don’t want to start going off on tangents about all kinds of other topics. Occasionally it’s ok to stray a little bit but the bottom line is that the readers of your blog joined because they were interested in that topic, so give them what they want.

4. If you want to use your blog to make money and start a business you should consider buying your own domain name and get your own hosting account. Don’t worry if this sounds foreign to you, it’s easy and inexpensive enough. The reason this is important is that if you stick with the free versions you don’t actually own anything, not the name of your blog or that little piece of internet ‘real estate’ your blog sits on. That’s not a good way to structure your business. Buy your domain name and get your blog hosted and you will own it and you can decide what you want to do with it.

I hope this blogging advice has helped you a little bit. The most important thing to remember is that you should have fun with your blog. This is a great way to express yourself so make the most out of it.

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